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It's caused a mixed reaction since in inception last year. However, there is no dispute that Genie+ has been a hugely popular and financial success for Disney. 

The price of the Genie+ pass will now vary depending on when you plan to visit and is very similar to the tiered ticket price structure for Disney park tickets.  

Walt Disney World said in a statement: 

"Disney Genie+ service continues to be very popular among our guests. As we continue to manage the strong demand, we are seeing for this service. We are introducing variable pricing for Disney Genie+ beginning Tuesday, Oct. 11.

At Walt Disney World Resort, Disney Genie+ will also vary in price based on the date a guest is visiting. Like theme park tickets, prices may be lower throughout the year on less busy days and higher during peak periods like Thanksgiving and Christmas. For example, now through the end of October, prices will be $15 per guest per day on less busy dates, $22 on some of our busier dates, and somewhere in between on other dates (plus tax; prices are subject to change beyond October). As a reminder, single-day purchases of Disney Genie+ at Walt Disney World Resort are only available directly through the My Disney Experience app on the guest's visit date.

The statement from Disney has led to speculation that prices could increase further after October. 

Keep checking here for further updates as we get them.